The Importance of Responsive Web Design for Auto Body Shops
BodyShop Marketing is a digital marketing agency specializing in websites for independent auto body shops to help more customers find their businesses online. A major part of designing an auto body shop website is ensuring anyone can access the site, whether using a phone, desktop, or tablet.
To accomplish this valuable feat, the website development experts at BodyShop Marketing utilize responsive web design to create auto sites that look and function beautifully on all screen sizes.
What Is a Responsive Website Design?
Responsive web design refers to creating a site that seamlessly scales with the user’s screen size, resizing and organizing content to ensure visitors can easily read text, view images, and navigate all content.
For example, a site with a responsive design will automatically resize pictures so they don’t get cut off when someone views the website on their phone or tablet. The site’s text will also appear in a vertical format with a larger font size for site visitors on mobile devices, so they don’t have to zoom in and scroll around the browser window to read the content.
In a nutshell, responsive design is all about making websites as easy to access and use as possible, which has a ton of practical benefits for auto body shops looking to get more cars in their shops.
What Are the Benefits of Using Responsive Design?
Not only has Google ranked websites based on mobile friendliness for years now, but mobile users are quickly outnumbering desktop visitors. The digital marketing experts at BodyShop Marketing leverage responsive design because they know how crucial it is for small business owners to embrace mobile friendliness.
The following are some of the benefits of a responsive web design:
Google Prefers Mobile-friendly Websites
The Google algorithm prioritizes what’s best for its users, so mobile-friendly sites win a lot of brownie points with the search engine. If users are constantly bouncing from a site without spending time on the page, Google might not give it a good ranking on search results pages. A high-ranking website will be accessible to all users and provide valuable content.
As a part of its search engine optimization (SEO) strategy, the BodyShop Marketing team makes websites that users on any device can use. The improved usability appeals to the ranking algorithm of Google and other search engines, helping the team drive more organic traffic to independent auto body shop websites.
Customer Experience Gets an Upgrade
As a marketing company helping family-owned and -operated auto body shops and with long-time experience in the automotive industry, the BodyShop Marketing team knows how influential first impressions can be when doing business.
In a digital world, most customers’ first interactions with a company will be online, typically through the business’s website. The BodyShop web developers use responsive web design to ensure a user’s first impression of their client is through a well-designed, professional website. This strategy builds the shop’s credibility and leads to more customers driving up for service.
An Easy-to-Use Website Boosts Engagement
Suppose a potential customer searches Google for nearby auto body shops using their smartphone and finds a website that doesn’t work well with a small screen. In that case, they’ll likely return to the results to click on a competitor’s site with a mobile-friendly design, at which point they’re beyond the possibility of conversion.
One of the ways the BodyShop Marketing experts track the effects of a responsive web design is by measuring the users’ time spent on the website’s pages. The easier a site is to use, the longer users hang out on the site, learning about the business and getting closer to becoming paying customers.
Faster Page Loading Speed Means More Traffic
Part of a responsive web design is optimizing page loading speed so users don’t need to wait more than a second or two to access the site’s content. Slow websites cause visitors to abandon the site, increasing the bounce rate and reducing the average time spent on the page. These effects can lead to lower rankings in Google search results.
The web design professionals at BodyShop Marketing give auto body shop websites a tune-up, ensuring maximum performance on all devices.
Responsive Design Makes Sharing the Site Easier
Increasing online visibility can be one of the most effective and affordable ways to get more customers. While SEO brings in more organic traffic from search engines, social media is another important traffic source. Small businesses must make their websites and online profiles easily shareable on social networks to ensure the farthest reach.
One of the ways responsive design helps auto body shops and other independent businesses get more customers is by making it easy for website visitors to find and use the social share buttons on the site.
Contact the BodyShop Marketing professionals to schedule your free auto body shop website consultation by phone at 855-667-9648 or by email at hello@bodyshopmarketing.io.
