How To Merge SEO and Web Design
BodyShop Marketing helps independent auto body shops grow in their communities by upgrading their digital marketing strategies. The experienced team combines online marketing expertise with an in-depth knowledge of the automotive industry to get more cars into family-owned auto shops with powerful marketing tactics.
The BodyShop Marketing specialists have extensive experience in web design and online presence management for auto body shops. One of their goals when creating websites for auto shops is to seamlessly combine search engine optimization (SEO) and web design to increase organic search traffic from sites like Google and ensure potential customers stay on the site once they find it.
The following tips are some of the ways the BodyShop Marketing team successfully blends SEO and web design to help auto body businesses get more customers in their shops.
Use a Mobile-friendly Design
The developers at BodyShop Marketing utilize responsive design to create auto websites that look and run flawlessly on mobile and desktop devices. This attention to detail ensures independent auto shops don’t miss out on the massive mobile user base and the boost mobile friendliness gives to their website’s SEO.
Mobile friendliness, which is how well a business’s website design supports smartphone or tablet users, is one of the biggest factors Google uses to rank sites on search engine results pages. Most people use their phones to search online, so having a website that’s easy for mobile users to use is non-negotiable for businesses wanting to capture organic traffic through Google.
Ensure Website Content Is Readable
The experts at BodyShop Marketing prioritize the organization and readability of their site design because they know SEO efforts are a waste if users can’t understand the website’s content. An auto body shop needs online content to attract potential customers from search engines, and providing valuable information builds trust and authority.
The content itself should be well written and educational, addressing the target audience’s needs clearly and concisely. Certain keywords related to the business should appear throughout the website content to ensure search engines recommend the site when potential customers search for auto body repair services.
Besides helping create valuable content for SEO, the BodyShop Marketing professionals create a web design that users can easily read. They ensure paragraphs and images follow a logical structure and that the font and background colors are distinct, making the words easy to read.
Optimize Site Loading Speed
When a website isn’t properly optimized, it can take a long time to load the pages, and users who find the site while searching online usually leave immediately to find another website that loads faster. It can be easy to overlook page speed, but if a site’s slowness keeps compelling users to bounce from the page, Google could rank it lower in search results, leading to a decrease in organic traffic.
The marketing specialists at BodyShop optimize site loading speed so that potential customers stick around on the auto sites they design, boosting search rankings and user engagement.
Utilize Sitemaps for Better SEO
Sitemaps are another aspect of web design serving an essential purpose for SEO. BodyShop web designers create sitemaps, which are essentially guides categorizing all the pages on a website, to make it easier for search engines to “crawl” the sites they make. Sitemaps also provide search engines with helpful metadata to increase the site’s search rankings.
Don’t Forget About Metadata
Metadata, such as title tags and meta descriptions, are little pieces of website code that determine how website pages appear in search results. The title tag is usually the same or similar to the title of the page and should include the main keyword. Meta descriptions are short descriptions under the title that let users know what information they can expect to find on the page.
BodyShop Marketing puts a lot of effort into making each client’s title tags and meta descriptions accurate and engaging so that search engines like Google put their sites on the first results page, where they can draw in potential customers more effectively.
Make Site Navigation User Friendly
Another area in which SEO and web design go together is site navigation, or how easy it is for users to find things on the website. The BodyShop web designers recognize that potential customers should be able to quickly and intuitively navigate auto sites to find what they’re looking for, whether it’s hours of operation for the shop or a list of the auto body services it offers.
The BodyShop Marketing team also thoughtfully sprinkles internal links to other pages throughout the site’s content, encouraging organic leads to engage with the site more.
Contact BodyShop Marketing by phone today at 855-667-9648 or email at hello@bodyshopmarketing.io to schedule a free consultation about taking your auto body shop marketing to the next level.
